Professionals are continuously looking for new ways to reach new clients. Given the popularity of text messaging, many firms have considered incorporating SMS messaging into their marketing plans. However, sending direct advertising to individuals’ cell phones could violate ethics rules on advertising and implicate federal laws prohibiting certain unsolicited telephone communications.
These issues were recently presented to the Florida Bar’s Standing Committee on Advertising by a criminal defense firm seeking to use text message in its advertising. Specifically, the firm requested guidance on its plan …
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