Search Terms for Sale: Cautionary Tale

Maintaining a website is just the tip of the iceberg for professionals engaged in online marketing. There are many more options available to professionals fishing for business, depending on their technological comfort level. Today’s professionals also compete for prime domain names and utilize tools to manipulate “searchability.” Commanding that top spot on search engine results can be crucial to a marketing campaign by taking advantage of the reportedly 3-4 billion number of google searches per day.  As a result of these staggering statistics, some firms …

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